My Approach

Designing Anteverti’s website aimed to capture its expertise in guiding cities, governments, and corporations through innovation, sustainability, and creativity. My goal was to build a professional and emotionally resonant online presence that reflects the depth and global reach of their impact.

Vision and Innovation

Anteverti leads transformative projects across continents, advising on smart cities, urban policy, and strategic branding. The site needed to express thought leadership and authority while feeling accessible to diverse stakeholders from government officials to corporate executives and academic peers.

Identifying Unique Challenges

The main challenges included presenting a vast portfolio of strategic, event‑based, and governance projects clearly, managing a diverse audience with varying expectations, and maintaining visual coherence across case studies from 23 countries. Ensuring fast page loads despite media-rich content was also critical.

Resolving Complex Problems

I structured content around modular case‑study cards with key metadata location, project type, and outcomes to let users scan and dive deeper. Project pages feature rich visuals plus concise summaries of challenges and solutions. A filterable interface enables users to find relevant work by topic or format. Mobile‑first design principles and optimized images ensure quick, smooth experiences across devices.

User-Centric Design

Navigation focuses on clarity services, selected case studies, and company insights are logically grouped and labeled. Calls to action invite inquiries and exploration of thematic work. The aesthetic blends large-scale photography with clean typography and whitespace, reinforcing credibility and thoughtful design.

Detailed Pages and Features

Home: Bold visual introduction and succinct overview of expertise and global reach.

Our Projects: Interactive gallery searchable by topic and region.

Project Detail: Deep dives into individual engagements, structured around challenge, approach, and impact.

About: Background on mission, methodology, leadership team, and ethos.

Insights: Articles and reflections on innovation, smart governance, and urban futures.

Contact: Straightforward interface for inquiries, with segmented options for different stakeholder types.

Accessibility and Optimization

Built with responsive, mobile-first design. WCAG-aligned typography, alt text, and intuitive navigation were implemented. Images are optimized and lazy loaded to maintain performance without losing visual richness.

Conclusion

This redesign strengthens Anteverti’s position as a high-impact global consultancy in urban innovation. With strategic content structure, polished aesthetics, and seamless usability, the website becomes both a powerful showcase of their work and a trusted platform for connecting with partners worldwide.