My Approach


Designing the Ray Philly site involved bringing to life its identity as a hybrid art-centric residential building and cultural hub. My goal was to merge rich visual storytelling with functional clarity ensuring people could easily explore apartments, community spaces, and creative programs.

Vision and Innovation

Ray Philly isn’t just apartments it’s a living ecosystem for artists, neighbors, and creative events. The website had to vividly portray the building’s design-led architecture, on-site studios, communal zones, and cultural offerings while making it effortless for users to view availability and schedule tours.

Identifying Unique Challenges

The key challenges included balancing detailed visuals of apartments, studios, and amenities without sacrificing page speed. Presenting layered content from residential layouts to artist installations required clarity. Catering to prospective renters, event attendees, and artists all through one seamless interface added complexity.

Resolving Complex Problems

I implemented a modular layout that organizes content into clear sections apartments, amenities, artist spaces, neighborhood highlights making scans easy. Hero galleries and lazy-loaded visuals showcased spaces without slowing down. Interactive UI elements like tour scheduling, unit availability, and segment-specific paths (live, visit, engage) guided users intuitively. Studio installations and bookshop features were highlighted with rich imagery and descriptive overlays to enrich cultural storytelling.

User-Centric Design

Navigation was designed for simplicity: direct entry points for living, community, and art. The responsive layout adapts beautifully on mobile and tablet images and CTAs remain crisp and thumb-friendly. Visitors immediately grasp Ray’s blend of home, creativity, and engagement.

Detailed Pages and Features
Home: Warm impression of living and art with quick tour-call-to-action.

Apartments: Showcase unit layouts, finishes, and natural light.

Amenities: Highlighting rooftop garden, coworking lounge, gym, kitchen, makerspace, and event areas.

Art & Culture: Dedicated space featuring artist studios, bookshop, exhibitions, and public art interventions.

Neighborhood: Contextual local guide to surrounding creative hotspots.

Contact/Schedule: Easy tour booking and availability features.

Accessibility and Optimization

Built with mobile-first principles, accessible typography, alt texts, and keyboard navigation. Images are optimized and lazy-loaded to preserve crisp visuals without sacrificing speed, resulting in a smooth experience across all devices.

Conclusion

The Ray Philly website artfully bridges architecture, community, and creativity. It enables visitors to experience the spirit of the building digitally, drives interest in living and attending events, and positions the space as a dynamic part of its neighborhood’s cultural fabric.